Turning insight into product growth, fast.

Commercial, UX/CX-led Product Manager who bridges business, engineering and data to ship measurable outcomes.

I'm a Digital Product Manager who's navigated the full startup journey: hyper-growth, acquisition, and back to founder-led.

At Lit Fibre, I joined as sole Product Manager when the company had 150 people and was scaling fast. I stayed through the CityFibre acquisition, and when the founders bought the business back and restructured to 40 people, I remained as the product function.

I ship measurable outcomes in constrained environments: +96% digital sales, +50% conversion uplifts, B2B products from zero to revenue, and meaningful ARPU growth.

I'm commercial and UX/CX-led, technically fluent, with end-to-end ownership across discovery → delivery → optimisation. I make pragmatic trade-offs between UX, commercial impact and engineering effort to keep delivery moving.

If you need a Product Manager who can deliver commercial outcomes under constraints, let's talk.

Download my CV

Strategic strengths

What I bring:

  • Product strategy and roadmap ownership

  • Commercial and UX/CX-led delivery

  • Data-driven optimization and conversion growth

  • Operational scalability in constrained environments

How I work

I combine customer research, analytics, and commercial insight to identify opportunities and validate ideas before building. I work in hypothesis-led sprints, shipping MVPs early to gather real-world data and iterate fast.

Discovery starts with understanding customer needs through interviews, analytics (GA4, Clarity, Hotjar), and behavioral data. I translate insights into clear roadmaps with measurable outcomes, balancing UX, commercial impact, and engineering effort.

I design products through wireframes and user flows, align stakeholders early, and ship incrementally—getting feedback from real users as quickly as possible.

View my work

Products succeed through collaboration

I've stayed through acquisition and restructure, led as sole PM through hyper-growth, and built B2B products from zero with no existing customers to learn from. That experience taught me: the best products come from listening—to users, to frontline teams, to data.

I work across engineering, marketing, CX, and commercial teams to align everyone on outcomes. I ask hard questions, make pragmatic trade-offs, and keep momentum high even when constraints are tight.

Currently seeking Product Manager roles at startups and SMBs where commercial outcomes and customer experience matter equally.



Discuss a role

Complex issues require a diverse toolkit!

  • JIRA, Confluence, Asana, Salesforce, Lucidchart, Draw.io

  • GA4, Microsoft Clarity, Hotjar, SQL, AWS Athena, AWS QuickSight

  • Google Ads, Google Tag Manager, Meta Ads, Salesforce Marketing Cloud

  • Wireframing, user flows, information design

Why product management

I've always enjoyed solving problems and shipping solutions—whether that's sketching a user flow, designing a process, or building something from zero. Seeing an idea turn into a working product that delivers real value is what drives me.

Thriving under constraints

I thrive in environments where I can learn fast, adapt to constraints, and deliver meaningful outcomes. Give me the objective and I'll dig into the data, challenge assumptions, and focus on what actually moves the numbers.

Recent Achievements

As Digital Product Owner (sole product function), I own end-to-end strategy and delivery across B2C and B2B products. I balance commercial priorities, customer experience, and engineering constraints to ship measurable outcomes in a fast-moving, resource-constrained environment.

  • Led the conception and implementation of a commoditised full-fibre broadband product, offering multiple speed tiers without bundled hardware.

    The approach was designed to support advanced home networking environments while reducing operational complexity and cost for the business.

  • Designed and delivered a comprehensive portfolio of business connectivity products to meet a wide range of customer budgets and operational needs.

    The portfolio spanned multiple full-fibre service tiers, supported by flexible hardware options and tiered support models. I led competitor and market analysis to inform clear product positioning, and defined the end-to-end purchasing experience to support conversion and adoption.

    The programme included cross-functional coordination across product, technology and commercial teams, alongside the development of clear product documentation, feature definitions and a structured go-to-market approach to support successful launch.

  • Led the inception of two new add-on products to extend the Lit Hub product family.

    These additions expanded both Wi-Fi coverage (Lit WiFi) and device concurrency (Lit Hub Pro), enabling the platform to better support larger homes and more demanding usage patterns.

  • Led the end-to-end selection, commercial negotiation and UK-wide rollout of a field sales enablement platform to improve visibility, performance and operational control.

    Worked closely with CRM and data architecture teams to ensure seamless system integration and reliable lead synchronisation, alongside the delivery of enhanced reporting and analytics to support productivity tracking and insight-led decision making.

  • Led the design of an enhanced marketing data framework to improve the effectiveness of third-party advertising and affiliate platforms.

    This included defining high-value customer data requirements and coordinating delivery across in-house development teams and external digital partners, enabling more relevant targeting and improved campaign performance while maintaining strong governance over data usage.

  • Re-designed the sales funnel on Lit Fibre’s website to support both internal teams and prospective customers, with a focus on:

    • Increasing customer engagement and conversion

    • Refining the end-to-end user experience

    • Strengthening data capture and attribution

    • Improving tracking to support more effective PPC targeting

    • Seamlessly integrating the One Touch Switch journey

  • Following a period of significant organisational growth, it became clear that the existing logistics approach would not scale to support future demand.

    Working closely with senior technology, customer experience and development stakeholders, as well as external partners, I led the design and delivery of a new outbound and returns model. This focused on improving automation and data integration to support robust, end-to-end device lifecycle management.

    The programme also included the introduction of intuitive, colour-coded packaging and supporting materials, enabling reliable customer self-installation for both new services and replacement equipment.

    The solution has been adopted successfully across the business, receiving consistently positive internal feedback, and continues to evolve alongside the organisation.

  • We commissioned our advertising agency to deliver an integrated video and audio campaign, designed to extend reach across PPC and paid social channels.

    By aligning creative assets with structured product data, the campaign delivered a rapid and material improvement in click-through performance, significantly increasing audience engagement and overall effectiveness.

More Case Studies