‘Fibre only’ connections
Led the conception and implementation of a commoditised full-fibre broadband product, offering multiple speed tiers without bundled hardware.
Bringing a Business Connectivity Portfolio to Market
Designed and delivered a comprehensive portfolio of business connectivity products to meet a wide range of customer budgets and operational needs.
Wifi coverage and performance add-ons
Led the inception of two new add-on products to extend the Lit Hub product family.
Integrated field sales enablement
Led the end-to-end selection, commercial negotiation and rollout of a field sales enablement platform to improve visibility, performance and operational control.
Robust custom data-layer
Led the design of an enhanced marketing data framework to improve the effectiveness of third-party advertising and affiliate platforms.
Conversion funnel optimisation & One Touch Switch
Re-designed the sales funnel on Lit Fibre’s website to optimize the user experience and seamlessly integrate the OFCOM mandated One Touch Switch process.
Integrated ISP logistics transformation
I led the design and delivery of a new logistics model. This focused on improving automation and data integration to support robust, end-to-end device lifecycle management whilst maintaining exceptional customer experience.
Aligning ISP data and creative
Commissioned an advertising agency to deliver an integrated video and audio campaign, designed to extend reach across PPC and paid social channels.
Implementing customer purchasing incentives
I led a cross-functional team to deliver a purchasing rewards capability, working with an external technology partner to take the initiative from discovery through to implementation.
Encouraging Loyalty, innovation for Theatre Tokens.
This project highlights how I approach digital product leadership: by aligning user experience, brand strategy, and business goals.
A Brighter Voucher
Reimagining Theatre Tokens’ national gift card for a modern retail audience. By leading a creative refresh that boosted visibility, inclusivity, emotional appeal and drove stronger sales and wider audience reach across major UK supermarkets.
Theatre Artists Fund
When the pandemic shut down the UK theatre industry, I led the rapid digital launch of the Theatre Artists Fund — a nationwide charity founded by Sir Sam Mendes to support out-of-work theatre professionals.
Mastercard Rewards: Driving Theatre Loyalty
When Mastercard and the Society of London Theatre set out to reward loyal theatregoers, I helped turn their idea into a seamless digital experience.
Doubling Down with o2
I led the digital product delivery for O2’s Theatre Tokens promotion, turning a complex partnership into a high-performing, data-driven rewards product. The solution achieved 100% voucher redemption within 24 hours.
Transforming TKTS
Delivered the first online ticketing capability for TKTS London, integrating six West End systems into a single platform. The result: faster sales, real-time pricing, and a seamless digital experience for theatre audiences and staff alike.
Digital Transformation
How we transitioned OfficialLondonTheatre.com from a static listings website into a dynamic ticketing platform serving all of the West End’s box offices.