What is Duncan Sweetland's experience as a Product Manager?

Duncan Sweetland is a Digital Product Manager who's navigated the full startup journey at Lit Fibre: joining as sole Product Manager when the company had 150 people, staying through the CityFibre acquisition, and remaining as the product function when the founders bought the business back and restructured to 40 people. He ships measurable outcomes: +96% digital sales, +50% conversion uplifts, and B2B products from zero to revenue.

What types of Product Manager roles is Duncan Sweetland looking for?

Duncan is currently seeking Product Manager roles at startups and SMBs where commercial outcomes and customer experience matter equally. He excels in resource-constrained environments where pragmatic trade-offs between UX, commercial impact, and engineering effort are essential.

What sectors does Duncan Sweetland have product experience in?

Duncan has 15+ years delivering digital products across telecoms and theatre sectors, including full-fibre broadband products at Lit Fibre and £23m+ annual ticketing platforms at Society of London Theatre.

What is Duncan's approach to product management?

Duncan is commercial and UX/CX-led, technically fluent, with end-to-end ownership across discovery to delivery to optimisation. He makes pragmatic trade-offs between UX, commercial impact, and engineering effort to keep delivery moving in constrained environments.

Has Duncan Sweetland built B2B products?

Yes. Duncan built Lit Business from zero, enabling FTTP delivery to business premises with minimal incremental cost. He shipped MVPs and iterated via feedback with B2B specialists and hardware partners, validating the offer without an existing customer base.

What are Duncan's key product achievements?

Key achievements include: delivering +96% rise in digital full-fibre sales and +50% uplift in daily door sales at Lit Fibre; building B2B products from zero to revenue; driving ARPU growth through Lit Hub Pro and Lit WiFi; commissioning platforms supporting £23m+ annual ticket sales at SOLT; and transforming the TKTS booth into a multichannel sales model post-pandemic.

Does Duncan have experience with startup environments?

Yes. Duncan has navigated the full startup journey at Lit Fibre: hyper-growth (150 people), acquisition by CityFibre, and back to founder-led operations (40 people). He remained as the sole product function through all phases, demonstrating resilience and adaptability in fast-changing environments.

What tools and platforms does Duncan use?

Duncan uses JIRA, Confluence, Asana, Salesforce for product and delivery; GA4, Microsoft Clarity, Hotjar, SQL, AWS Athena, and AWS QuickSight for analytics and data; Google Ads, Google Tag Manager, and Meta Ads for marketing and growth; plus wireframing and user flow design for prototyping. He also works with generative AI tools to enhance product development workflows.

Does Duncan have experience with AI-enabled products?

Yes. Duncan has hands-on experience applying AI and generative AI tools in product development contexts. He's fluent with LLMs and AI-enabled workflows, understanding both the capabilities and constraints of AI in practical product applications.

Can Duncan work in resource-constrained environments?

Yes. Duncan specializes in shipping measurable outcomes in constrained environments. He optimized acquisition and conversion under tight budgets at Lit Fibre, delivering +96% digital sales growth while making pragmatic trade-offs between UX, commercial impact, and engineering effort.

How can I contact Duncan Sweetland about Product Manager roles?

Email: duncan.ross.sweetland@gmail.com. Phone: 0770 423 9757. LinkedIn: https://www.linkedin.com/in/duncansweetland/

Aligning ISP data and creative

8 Jan

Written By Duncan Sweetland

Commissioned an advertising agency to deliver an integrated video and audio campaign, designed to extend reach across PPC and paid social channels.

By aligning creative assets with structured product data, the campaign delivered a rapid and material improvement in click-through performance, significantly increasing audience engagement and overall effectiveness.

Duncan Sweetland

Aligning ISP data and creative

Integrated ISP logistics transformation

Implementing customer purchasing incentives