Wifi coverage and performance add-ons

In-Home Connectivity, Designed for Real Homes

Good connectivity doesn’t stop at the front door. For many households, performance is shaped by property layout, building age, and the number of connected devices, not the access network itself.

This work focused on extending in-home connectivity in a way that reflected how people actually live, work, and use the internet at home.

The Problem

As usage patterns evolve, limitations inside the home become more visible.

Larger properties, older buildings, and increasing device demand can all impact Wi-Fi coverage and consistency, even when the underlying connection is strong. Treating these issues as support problems rarely scales.

They are product problems.

The Approach

I led the delivery of additional in-home connectivity products designed to improve coverage and day-to-day performance across a wider range of residential environments.

The focus was on:

• Solving genuine customer issues rather than adding superficial choice

• Extending an existing product range without increasing operational complexity

• Aligning product design with real-world usage and support realities

The work sat across product, engineering, customer experience, operations, and go-to-market teams, with clear ownership and shared outcomes.

How the Work Was Delivered

The programme was delivered end to end, from early definition through to launch readiness.

This included:

• Defining product objectives grounded in customer behaviour

• Aligning delivery plans and timelines across teams

• Creating clear process flows before build began

• Working with device partners and external agencies on supporting materials

• Supporting customer trials and incorporating learning into guidance and documentation

• Ensuring operational and internal readiness at launch

Throughout, the emphasis was on clarity, usability, and sustainability.

The Result

The outcome was a more adaptable in-home connectivity offering, better suited to varied property types and modern usage patterns.

Just as importantly, it created a foundation for future product evolution without requiring fundamental changes to underlying systems or operating models.

Why This Matters

This work reflects how I approach product leadership:

• Start with real customer behaviour

• Design for scale, not edge cases

• Align teams early and deliver deliberately

It also demonstrates experience operating at the intersection of technology, customer experience, and commercial delivery within consumer connectivity environments.