This project highlights how I approach digital product leadership: by aligning user experience, brand strategy, and business goals.

When Mastercard and the Society of London Theatre set out to reward loyal theatregoers, I helped turn their idea into a seamless digital experience.

I led the digital product delivery for O2’s Theatre Tokens promotion, turning a complex partnership into a high-performing, data-driven rewards product. The solution achieved 100% voucher redemption within 24 hours.