This project highlights how I approach digital product leadership: by aligning user experience, brand strategy, and business goals.

Reimagining Theatre Tokens’ national gift card for a modern retail audience. By leading a creative refresh that boosted visibility, inclusivity, emotional appeal and drove stronger sales and wider audience reach across major UK supermarkets.

I led the digital product delivery for O2’s Theatre Tokens promotion, turning a complex partnership into a high-performing, data-driven rewards product. The solution achieved 100% voucher redemption within 24 hours.